FORTUNA GAME used programmatic in an acquisition campaign during the 2018 FIFA World Cup. For mobile advertising, the format Mobile Skins was selected on the R2B2 Multiscreen network.
The prices of RTB ads on the R2B2 Multiscreen network have again rebounded and grown. The average network CPM increased by 10% to €2.19. The average CTR for the entire network moved in the same direction reaching 0.62%—a 15% increase from the previous month.