RTB Index

Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.

RTB – A guide to the world of modern online advertising

Out of all the RTB ad formats in R2B2 Multiscreen, only the prices for mobile formats and Takeover Skins fell in February. TV banners and video ads still had the highest CTRs, although they were below 2%.

The prices of RTB ads on R2B2 Multiscreen fell in January. Conversely, CTRs for the selected formats grew. Television banners and video ads had the highest CTRs.

Programmatic advertising grows by tens of percent each year. The Czech ad tech company R2B2, which operates a digital ad network, has compiled an overview of the trends in pricing and performance for selected ad formats in the year 2018. The data comes from the RTB Index that R2B2 publishes on a monthly basis.

In December, CTRs for ad formats in the R2B2 network rose. TV banners again reached a CTR of over 2%. Price increases mainly affected mobile formats.

In November, prices of RTB ads in the R2B2 Multiscreen network increased, but CTRs for the selected formats did not. TV banners flourished.

The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.

In September, the CTR for the R2B2 Multiscreen network increased, even though the selected formats did not improve. TV Banners grew in effectiveness as well as in price.

In August, CTRs were lower for banner formats. On the contrary, they were good for videos and TV ads on HbbTV.

The July RTB Index once again shows differences in trends across formats. Now Bumper and Interscroller are also included in the index.

June was a strong month for advertising, even RTB advertising. To find out what the performance and prices were like for the R2B2 Multiscreen digital network, take a look at our new RTB Index.

In May, CTRs of selected ad formats declined in RTB advertising in the R2B2 network. CPMs did not change much.