R2B2 in the media

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.

Space for Internet video ads on TV is increasing

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.

The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.

Retro Music TV has begun programmatic sales of ad space on HbbTV. Purchases and sales can be made via the digital ad network R2B2 Multiscreen.

The R2B2 Czech programmatic ad network is expanding to include three Slovak TV stations operated by CME. The top TV station in Slovakia will be among them. Now advertisers can bid on R2B2 HbbTV inventory for two countries.

The header bidding method has been used to successfully integrate the programmatic ecosystem into Czech HbbTV. Header bidding is a modern approach to linking demand for programmatic advertising with digital ad placements. For this implementation, the Czech ad-tech company R2B2 developed its own header bidding solution called R2B2 AYM, which has been shortlisted as a finalist for the HbbTV Awards 2017 in Rome.

The Czech technology company R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes Internet content as well as eight Czech TV stations, is introducing the biggest news of 2017 – content targeting for ads on HbbTV.

The Czech ad-tech company R2B2 did a case study on the use of the IP retargeting method for cross-device targeting on hybrid TV.

Sales of programmatic advertising on HbbTV are growing by around 300% year-on-year in the Czech Republic, according to Lukas Hnlicka from Hybrid.

R2B2, a Czech technology company focused on the development of online programmatic ad buying, has announced that they have reached 10 million impressions available for programmatic purchase from Slovak publishers.

The Czech ad-tech company R2B2 has connected with the global leader in dynamic retargeting, Criteo, which delivers personalized ads to 90 countries.

R2B2, a Czech ad-tech company focused on programmatic ad sales across all media types, has decided to regularly publish the prices of programmatic ads from the R2B2 programmatic marketplace.