The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.
Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.
The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.
Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
The R2B2 programmatic network sold 5 billion display ad impressions the first half of this year. R2B2’s expansion to more programmatic supply-side platforms and more publishers contributed to the large quantity.
The R2B2 digital ad network is expanding to include more Slovak publishers. Internet.sk, KOŠICE:DNES, and StartItUp have recently joined its programmatic ad network. And what’s more, R2B2 has also added more banner and video formats to its portfolio.
As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.
HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.
The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.
The Czech ad-tech company R2B2, which operates a digital ad network for online media sales, is showing everyone how their Slovak portfolio looks. At the moment, R2B2’s ad space on 7 leading publishers and 3 TV stations is sold programmatically via the R2B2 network. These numbers should grow in the near future.
The Czech ad-tech company R2B2, which operates a digital ad network, is introducing a new tool for creating native ads.