Press releases

In June, CPMs for video ads grew the most. CPMs also increased for Takeover Skins (by 2.6%) and Mobile Branding (by 5.7%).

RTB Index – June 2019

Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.

R2B2 offers advertisers 4 billion impressions a month on Czech and Slovak websites. On HbbTV, 300 million impressions a month are available.

The Czech ad tech company R2B2 is expanding its digital ad network to include more global ad tech platforms. To be more specific, it is partnering with AppNexus, ConnectAd, Smart, and Teads.

The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.

Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.

The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.

Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.

The R2B2 programmatic network sold 5 billion display ad impressions the first half of this year. R2B2’s expansion to more programmatic supply-side platforms and more publishers contributed to the large quantity.

The R2B2 digital ad network is expanding to include more Slovak publishers. Internet.sk, KOŠICE:DNES, and StartItUp have recently joined its programmatic ad network. And what’s more, R2B2 has also added more banner and video formats to its portfolio.

As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.