Guides

In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.

RTB Index – April 2019

Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.

We have written a guide that will help you navigate all the options for addressable TV advertising on HbbTV. Here you can learn about everything from basic information, formats, and targeting to marketing communication strategies.