In August, the CPM rose for all formats except videos and 300x600 Banners. The biggest change was recorded for 300x600 Banners whose CPC fell from 27 CZK to 17 CZK. This is the lowest CPC this format has had over the past year. The CTR for videos increased from 0.69% to 1.30%, and the CTR for Mobile Skins has also continued to climb.
Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.
We have written a guide that will help you navigate all the options for addressable TV advertising on HbbTV. Here you can learn about everything from basic information, formats, and targeting to marketing communication strategies.