The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.
Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.
We have written a guide that will help you navigate all the options for addressable TV advertising on HbbTV. Here you can learn about everything from basic information, formats, and targeting to marketing communication strategies.