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HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.

Space for Internet video ads on TV is increasing

In May, CTRs of selected ad formats declined in RTB advertising in the R2B2 network. CPMs did not change much.

UPC Broadband Slovakia was the first company in Slovakia to programmatically buy ad space on HbbTV together with an interactive ad app for a campaign.

The programmatic purchase of ad space on HbbTV not only opens a simplified path to displaying ads on TV, but also helps create sophisticated and intelligent strategies that attract TV viewers and get them to interact. This can be done using various methods of advanced targeting.

HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.

April’s results for the R2B2 network were the same as those from March. However, CTRs of selected formats improved as videos continued to fall.

The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.

The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.

Retro Music TV has begun programmatic sales of ad space on HbbTV. Purchases and sales can be made via the digital ad network R2B2 Multiscreen.

The Czech ad-tech company R2B2, which operates a digital ad network for online media sales, is showing everyone how their Slovak portfolio looks. At the moment, R2B2’s ad space on 7 leading publishers and 3 TV stations is sold programmatically via the R2B2 network. These numbers should grow in the near future.

After an increase in February, prices of RTB ads slid back in the opposite direction. The average CPM fell by 7% to €2.03. The average CTR across the entire R2B2 Multiscreen network decreased by 9% to 0.56%.