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The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.

With the R2B2 Multiscreen network, it is now possible to target mobile phones by brand and model. The first to try it out was Samsung

The Czech ad tech company R2B2 is expanding its digital ad network to include more global ad tech platforms. To be more specific, it is partnering with AppNexus, ConnectAd, Smart, and Teads.

More than two years ago, when banner ads first appeared on HbbTV, it wasn’t clear how viewers would react to the new style of ads that also were interactive. Today, campaigns on HbbTV have significantly higher interaction rates than those on mobile devices or computers.

The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.

Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.

In September, the CTR for the R2B2 Multiscreen network increased, even though the selected formats did not improve. TV Banners grew in effectiveness as well as in price.

In August, CTRs were lower for banner formats. On the contrary, they were good for videos and TV ads on HbbTV.

Sales of programmatic advertising on HbbTV are growing by around 300% year-on-year in the Czech Republic, according to Lukas Hnlicka from Hybrid.

The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.

The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.

Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.