Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.
Plzeňský Prazdroj created a special mixed drink called Whisper under the Kingswood brand. The agency TRIAD Advertising handled the product promotion, choosing to buy ads, namely Interscroller, programmatically through the R2B2 Multiscreen digital network.
Programmatic advertising grows by tens of percent each year. The Czech ad tech company R2B2, which operates a digital ad network, has compiled an overview of the trends in pricing and performance for selected ad formats in the year 2018. The data comes from the RTB Index that R2B2 publishes on a monthly basis.
FORTUNA GAME used programmatic in an acquisition campaign during the 2018 FIFA World Cup. For mobile advertising, the format Mobile Skins was selected on the R2B2 Multiscreen network.
Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.
R2B2 offers advertisers 4 billion impressions a month on Czech and Slovak websites. On HbbTV, 300 million impressions a month are available.
More than two years ago, when banner ads first appeared on HbbTV, it wasn’t clear how viewers would react to the new style of ads that also were interactive. Today, campaigns on HbbTV have significantly higher interaction rates than those on mobile devices or computers.