In July, video ads were the cheapest they have been this year (CPM 126 CZK). CTRs for Mobile Skins have been steadily climbing since March (2.31%). As far as HbbTV formats, more click-through campaigns have been sold, thus CTRs have been rising rapidly and CPMs for TV banners have been decreasing. July’s average CPC for HbbTV banners was 15 CZK—the cheapest so far this year.
It has been almost a year since the General Data Protection Regulation (GDPR) came into force. The regulation applies to everyone who collects or processes personal data of individuals within the EU.
Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.
Plzeňský Prazdroj created a special mixed drink called Whisper under the Kingswood brand. The agency TRIAD Advertising handled the product promotion, choosing to buy ads, namely Interscroller, programmatically through the R2B2 Multiscreen digital network.
Programmatic advertising grows by tens of percent each year. The Czech ad tech company R2B2, which operates a digital ad network, has compiled an overview of the trends in pricing and performance for selected ad formats in the year 2018. The data comes from the RTB Index that R2B2 publishes on a monthly basis.