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In September, the CPC fell for all formats except 300x600 Banners and Takeover Skins. The CPM for 300x600 Banners held steady at just under 1 Euro. HbbTV was dominated by pay-per-click campaigns.

RTB Index – September 2019

In August, the CPM rose for all formats except videos and 300x600 Banners. The biggest change was recorded for 300x600 Banners whose CPC fell from 27 CZK to 17 CZK. This is the lowest CPC this format has had over the past year. The CTR for videos increased from 0.69% to 1.30%, and the CTR for Mobile Skins has also continued to climb.

The newest addition to R2B2’s selection of standard programmatic formats immediately, in the first days it was available, surprised everyone with its exceptional results.

In July, video ads were the cheapest they have been this year (CPM 126 CZK). CTRs for Mobile Skins have been steadily climbing since March (2.31%). As far as HbbTV formats, more click-through campaigns have been sold, thus CTRs have been rising rapidly and CPMs for TV banners have been decreasing. July’s average CPC for HbbTV banners was 15 CZK—the cheapest so far this year.

In June, CPMs for video ads grew the most. CPMs also increased for Takeover Skins (by 2.6%) and Mobile Branding (by 5.7%).

In May, CTRs for video ads rose significantly, as did the number of clicks for Mobile Skins. On the contrary, the CTR for TV Banners dropped sharply.

In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.

The premium formats Takeover Skins and Interscroller were less expensive in March. On the contrary, Mobile Skins, despite a noticeable drop in CTR, cost 5% more. TV Banners returned to a CTR of over 2% becoming the format with the highest CTR.

It has been almost a year since the General Data Protection Regulation (GDPR) came into force. The regulation applies to everyone who collects or processes personal data of individuals within the EU.

Out of all the RTB ad formats in R2B2 Multiscreen, only the prices for mobile formats and Takeover Skins fell in February. TV banners and video ads still had the highest CTRs, although they were below 2%.

Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.