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Genesis Growth Equity Fund I (GGEF I), a private equity fund focusing on investments into small and mid-size growth companies primarily in the Czech Republic and Slovakia, successfully completed an acquisition of a majority stake in R2B2.

Genesis Growth acquires a majority stake in R2B2

Our special guest on this episode of the Programmatic Minute was the CEO of Adform, Gustav Mellentin. He shared with us the vision and direction of one of the largest ad-tech platforms in the world.

In episode eleven of the Programmatic Minute, we open the topic of HbbTV, featuring a guest from the Czech television station Prima.

The sixth episode of the Programmatic Minute takes a look at IPG Mediabrands’ global network of media, advertising, and marketing agencies and their approach to programmatic.