The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.
Our special guest on this episode of the Programmatic Minute was the CEO of Adform, Gustav Mellentin. He shared with us the vision and direction of one of the largest ad-tech platforms in the world.
In episode eleven of the Programmatic Minute, we open the topic of HbbTV, featuring a guest from the Czech television station Prima.
The sixth episode of the Programmatic Minute takes a look at IPG Mediabrands’ global network of media, advertising, and marketing agencies and their approach to programmatic.