For spring 2020, R2B2 has put together packages for buying high-visibility banners and native ads. The packages have been made based on thorough metrics and ensure that the ads are displayed in the most visible positions. This even applies to native ads, whose metrics are new.
Our special guest on this episode of the Programmatic Minute was the CEO of Adform, Gustav Mellentin. He shared with us the vision and direction of one of the largest ad-tech platforms in the world.
In episode eleven of the Programmatic Minute, we open the topic of HbbTV, featuring a guest from the Czech television station Prima.
The sixth episode of the Programmatic Minute takes a look at IPG Mediabrands’ global network of media, advertising, and marketing agencies and their approach to programmatic.