The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.
R2B2 has integrated two more programmatic ad platforms, PubMatic and Ströer. The company now connects to 13 programmatic networks and mediates demands for new ads with the participating partners.
Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.
R2B2 offers advertisers 4 billion impressions a month on Czech and Slovak websites. On HbbTV, 300 million impressions a month are available.
The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.
Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.
The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.