Press releases

Genesis Growth Equity Fund I (GGEF I), a private equity fund focusing on investments into small and mid-size growth companies primarily in the Czech Republic and Slovakia, successfully completed an acquisition of a majority stake in R2B2.

Genesis Growth acquires a majority stake in R2B2

In May, after a two-month slump, the average cost per thousand impressions (CPM) returned to normal.

For spring 2020, R2B2 has put together packages for buying high-visibility banners and native ads. The packages have been made based on thorough metrics and ensure that the ads are displayed in the most visible positions. This even applies to native ads, whose metrics are new.

R2B2 has expanded its digital ad network to be compatible with new types of native ads. SuperNative ads will continue to be a priority in 2020, and prices will remain unchanged.

The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.

R2B2 has integrated two more programmatic ad platforms, PubMatic and Ströer. The company now connects to 13 programmatic networks and mediates demands for new ads with the participating partners.

The latest addition to our programmatic formats has confirmed its performance after four months of operation. Mobile Vignettes are fully prepared for the onslaught of the main advertising season.

The newest addition to R2B2’s selection of standard programmatic formats immediately, in the first days it was available, surprised everyone with its exceptional results.

The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.

The Czech ad tech company R2B2, who operates a digital ad network, has introduced a new type of targeting for programmatic ads on HbbTV. Advertisers can target viewers by TV brand and model. Skylink was the first to use it in a campaign.

Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.