Press releases

Genesis Growth Equity Fund I (GGEF I), a private equity fund focusing on investments into small and mid-size growth companies primarily in the Czech Republic and Slovakia, successfully completed an acquisition of a majority stake in R2B2.

Genesis Growth acquires a majority stake in R2B2

In May, after a two-month slump, the average cost per thousand impressions (CPM) returned to normal.

For spring 2020, R2B2 has put together packages for buying high-visibility banners and native ads. The packages have been made based on thorough metrics and ensure that the ads are displayed in the most visible positions. This even applies to native ads, whose metrics are new.

R2B2 has expanded its digital ad network to be compatible with new types of native ads. SuperNative ads will continue to be a priority in 2020, and prices will remain unchanged.

The revenue per unit on internet ad placements sold at auction during high season has risen by more than 50%. The dramatic growth in performance has impacted both large and specialized publishers. The auctioning of ad space is receiving strong support from publishers.

R2B2 has integrated two more programmatic ad platforms, PubMatic and Ströer. The company now connects to 13 programmatic networks and mediates demands for new ads with the participating partners.

The latest addition to our programmatic formats has confirmed its performance after four months of operation. Mobile Vignettes are fully prepared for the onslaught of the main advertising season.

The newest addition to R2B2’s selection of standard programmatic formats immediately, in the first days it was available, surprised everyone with its exceptional results.

Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.

R2B2 offers advertisers 4 billion impressions a month on Czech and Slovak websites. On HbbTV, 300 million impressions a month are available.

The Czech ad tech company R2B2 is expanding its digital ad network to include more global ad tech platforms. To be more specific, it is partnering with AppNexus, ConnectAd, Smart, and Teads.