Guides

For spring 2020, R2B2 has put together packages for buying high-visibility banners and native ads. The packages have been made based on thorough metrics and ensure that the ads are displayed in the most visible positions. This even applies to native ads, whose metrics are new.

R2B2: Advertisers Can Confirm Ad Visibility before Buying

Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.

We have written a guide that will help you navigate all the options for addressable TV advertising on HbbTV. Here you can learn about everything from basic information, formats, and targeting to marketing communication strategies.