HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.
Advanced-television.com: Czech Republic – Space for Internet video ads on TV increasing
17.5.2018, R2B2 in the media
Red button technology, otherwise known as HbbTV, was developed primarily to make additional content available on TV screens via the Internet. What’s more, it has had to take into account the simple form of user access, only via remote control. Just as on standard TV broadcasts, on HbbTV there is also advertising potential.
Six times more space and twice as many viewers
Due to the fact that it involves Internet layers, it has also opened the way for programmatic buying. In the first quarter of last year, it offered 13 million impressions (monthly) for video ads on HbbTV in the Czech Republic…