Our special guest on this episode of the Programmatic Minute was the CEO of Adform, Gustav Mellentin. He shared with us the vision and direction of one of the largest ad-tech platforms in the world.
Adform CEO: We want to create a terminal where you can buy all the media in the world
11.4.2018, Video podcasts
Play the video
Last week at the Internet Advertising Conference 2018, the CEO of Adform, Gustav Mellentin, gave a presentation. On this occasion, we were able to shoot an interview with Gustav for our podcast the Programmatic Minute.
Adform is an independent global company in the field of programmatic advertising, especially notable in Europe. Their product is an ad-tech platform that connects advertisers and agencies with publishers offering online ads across all devices and screens.
Adform is presumably the most important DSP in the Czech Republic. We talked to Gustav about how their product is doing in the world and where its development is headed. The questions also concerned the topic of adapting global technology platforms to individual markets, and it wasn’t possible to ignore the influence and perception of the biggest players in the field of advertising: Facebook and Google. The Adform CEO also shared his opinions and vision for TV advertising.