About Us

R2B2 is a Czech digital ad network that reaches more than 10 million screens - TVs, computers, and mobile devices.

intro image

We have been doing work in the field of automation since 2006. Our technology company emerged from the inspirational environment at the Czech Technical University in Prague (ČVUT), with which we have had a close connection thus far. ČVUT graduates and students make up 70% of our team.

We are an independent company that develops our own solutions, formats, and standardization. We are dedicated to education in the field, which is why we organize the annual conference on ad automation called Programmatic Day.

We place great emphasis on the intelligent and sustainable interconnection between online ads and TV. In this field, we have nearly two years of successful operation behind us. During this time, we’ve come up with a number of ad tech innovations that have been firsts on either the Czech or global market.

section image

We won at the very first prestigious international HbbTV Awards organized by the global HbbTV Association. This success was based on our cooperation with Hybrid Ads, general partner of R2B2.

The product that was successfully nominated was the R2B2 AYM header bidding solution, which can link demand for programmatic advertising to, among other things, HbbTV. This technology currently operates on eight TV stations.

Our header-bidding solution, R2B2 AYM, was also selected as a finalist for 2017 Ad-Tech Start-Up of the Year at the Future TV Advertising Forum 2017 in London.

Ad-Tech Start-Up of the Year is a global competition searching for start-ups whose innovations help make video and TV ads more efficient and more effective.

section image


+420 777 40 11 88

Company address

R2B2, s.r.o.
Velflikova 6
160 00 Prague 6
Czech Republic

Billing address

R2B2, s.r.o.
Rybna 716/24, Old Town
110 00 Prague 1
Czech Republic

VAT ID: CZ28252853

section image