The programmatic purchase of ad space on HbbTV not only opens a simplified path to displaying ads on TV, but also helps create sophisticated and intelligent strategies that attract TV viewers and get them to interact. This can be done using various methods of advanced targeting.
R2B2 did a comparison of the IP targeting method and the retargeting method on HbbTV. The campaigns run for the comparison contained teasers for the video podcast the Programmatic Minute which is produced and published by R2B2.
The testing took place via 6 campaigns, each consisting of a teaser for a different episode of the podcast. Of course, programmatic buying enabled these targeting methods.
Find out how the comparison was done and the final results of the testing in the new case study available for download.