More than two years ago, when banner ads first appeared on HbbTV, it wasn’t clear how viewers would react to the new style of ads that also were interactive. Today, campaigns on HbbTV have significantly higher interaction rates than those on mobile devices or computers.
The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.
The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.
All in one place. On one network. In real time.
All devices. One network.