All devices. One network.

Do RTB on HbbTV.

Become an R2B2 demand partner in 2018.

connected devices
connected devices
R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

R2B2’s native ad generator helps with campaigns for Vodafone, Česká Spořitelna, and Twisto

Half a year after the launch of a native ad generator by Czech ad tech company R2B2, it is regularly used by dozens of agencies and advertisers. In total, it has been used to make several hundred creatives.

RTB Index – September 2018

RTB Index – September 2018

In September, the CTR for the R2B2 Multiscreen network increased, even though the selected formats did not improve. TV Banners grew in effectiveness as well as in price.

RTB Index – August 2018

RTB Index – August 2018

In August, CTRs were lower for banner formats. On the contrary, they were good for videos and TV ads on HbbTV.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2