All devices. One network.

10
  • ad formats
  • million screens
  • types of targeting
connected devices
connected devices
RTB Index – April 2019

RTB Index – April 2019

In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.

RTB Index – March 2019

RTB Index – March 2019

The premium formats Takeover Skins and Interscroller were less expensive in March. On the contrary, Mobile Skins, despite a noticeable drop in CTR, cost 5% more. TV Banners returned to a CTR of over 2% becoming the format with the highest CTR.

What pitfalls does the GDPR consent management tool present for website owners?

What pitfalls does the GDPR consent management tool present for website owners?

It has been almost a year since the General Data Protection Regulation (GDPR) came into force. The regulation applies to everyone who collects or processes personal data of individuals within the EU.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2