LMC, in cooperation with the agency Fragile Media, encountered a problem with sold-out ad space when planning a TV campaign. As an alternative, they chose to pursue a programmatic campaign on HbbTV.
The cosmetic company AVON used HbbTV’s promotion capabilities for their campaigns in the Czech Republic entitled Slevobraní and Předsevzetí. The marketing agency MC2 took care of the campaign implementation and purchase of ad space.
All in one place. On one network. In real time.
All devices. One network.