As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.
June was a strong month for advertising, even RTB advertising. To find out what the performance and prices were like for the R2B2 Multiscreen digital network, take a look at our new RTB Index.
Škoda Auto decided to use programmatic buying for its campaign on HbbTV and, along with it, an advanced targeting method - retargeting.
All in one place. On one network. In real time.
All devices. One network.