All devices. One network.

Do RTB on HbbTV.

Become an R2B2 demand partner in 2018.

connected devices
connected devices
Programmatic campaign on HbbTV for Prace.cz

Programmatic campaign on HbbTV for Prace.cz

LMC, in cooperation with the agency Fragile Media, encountered a problem with sold-out ad space when planning a TV campaign. As an alternative, they chose to pursue a programmatic campaign on HbbTV.

RTB Index – July 2018

RTB Index – July 2018

The July RTB Index once again shows differences in trends across formats. Now Bumper and Interscroller are also included in the index.

Programmatic campaigns for AVON on HbbTV

Programmatic campaigns for AVON on HbbTV

The cosmetic company AVON used HbbTV’s promotion capabilities for their campaigns in the Czech Republic entitled Slevobraní and Předsevzetí. The marketing agency MC2 took care of the campaign implementation and purchase of ad space.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2