Out of all the RTB ad formats in R2B2 Multiscreen, only the prices for mobile formats and Takeover Skins fell in February. TV banners and video ads still had the highest CTRs, although they were below 2%.
Real-time bidding has changed the way online advertising is done. Now we have a guide that describes and explains all the options for advertising on the R2B2 ad network.
Plzeňský Prazdroj created a special mixed drink called Whisper under the Kingswood brand. The agency TRIAD Advertising handled the product promotion, choosing to buy ads, namely Interscroller, programmatically through the R2B2 Multiscreen digital network.
All in one place. On one network. In real time.
All devices. One network.