All devices. One network.

10
  • ad formats
  • million screens
  • types of targeting
connected devices
connected devices
RTB Index – June 2019

RTB Index – June 2019

In June, CPMs for video ads grew the most. CPMs also increased for Takeover Skins (by 2.6%) and Mobile Branding (by 5.7%).

RTB Index – May 2019

RTB Index – May 2019

In May, CTRs for video ads rose significantly, as did the number of clicks for Mobile Skins. On the contrary, the CTR for TV Banners dropped sharply.

RTB Index – April 2019

RTB Index – April 2019

In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2