All devices. One network.

10
  • ad formats
  • million screens
  • types of targeting
connected devices
connected devices
RTB Index – December 2018

RTB Index – December 2018

In December, CTRs for ad formats in the R2B2 network rose. TV banners again reached a CTR of over 2%. Price increases mainly affected mobile formats.

Mobile Skins in a programmatic campaign for FORTUNA GAME

Mobile Skins in a programmatic campaign for FORTUNA GAME

FORTUNA GAME used programmatic in an acquisition campaign during the 2018 FIFA World Cup. For mobile advertising, the format Mobile Skins was selected on the R2B2 Multiscreen network.

Interscroller has become the best selling mobile format in the R2B2 network

Interscroller has become the best selling mobile format in the R2B2 network

Interscroller was introduced by R2B2 at the end of June 2018. After only five months, the number of impressions sold has already soared past Mobile Skins, which was previously the best selling mobile format.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2