RTB Index – June 2019
In June, CPMs for video ads grew the most. CPMs also increased for Takeover Skins (by 2.6%) and Mobile Branding (by 5.7%).
RTB Index – May 2019
In May, CTRs for video ads rose significantly, as did the number of clicks for Mobile Skins. On the contrary, the CTR for TV Banners dropped sharply.
RTB Index – April 2019
In April, the prices of Takeover Skins decreased yet again, this time by 10%. The CTRs for Mobile Skins and Native Ads grew, while TV Banners held steady.
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