All devices. One network.

Do RTB on HbbTV.

Become an R2B2 demand partner in 2018.


connected devices
connected devices
R2B2 introduces the largest mobile format and short video ads

R2B2 introduces the largest mobile format and short video ads

As the Czech programmatic market rises steadily by tens of percent year-on-year, one of its biggest players, the ad tech company R2B2, has responded by expanding its programmatic ad network´s portfolio of formats. For mobile, it has deployed the largest ad format ever, Interscroller. As for video ads, it has added a short, 6-second, unskippable ad called Bumper.

RTB Index – June 2018

RTB Index – June 2018

June was a strong month for advertising, even RTB advertising. To find out what the performance and prices were like for the R2B2 Multiscreen digital network, take a look at our new RTB Index.

Programmatic campaign utilizing retargeting on HbbTV for Škoda Auto

Programmatic campaign utilizing retargeting on HbbTV for Škoda Auto

Škoda Auto decided to use programmatic buying for its campaign on HbbTV and, along with it, an advanced targeting method - retargeting.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2