All devices. One network.

Do RTB on HbbTV.

Become an R2B2 demand partner in 2018.

connected devices
connected devices
Interactive ads on TV get better response from viewers than online advertising

Interactive ads on TV get better response from viewers than online advertising

More than two years ago, when banner ads first appeared on HbbTV, it wasn’t clear how viewers would react to the new style of ads that also were interactive. Today, campaigns on HbbTV have significantly higher interaction rates than those on mobile devices or computers.

RTB Index – October 2018

RTB Index – October 2018

The average ad price for the R2B2 Multiscreen network didn’t change much. The selected online formats, however, were less expensive, with prices for TV banners dropping by more than a quarter.

With the R2B2 Multiscreen network, it is now possible to target mobile phones by brand and model. The first to try it out was Samsung

With the R2B2 Multiscreen network, it is now possible to target mobile phones by brand and model. The first to try it out was Samsung

The Czech ad tech company R2B2, which operates a digital ad network, has introduced a new way of targeting mobile phone users. Advertisers can programmatically reach users on mobile devices according to the brand and model of their phones. The first to try out this type of targeting in a campaign was Samsung.

What does R2B2 offer advertisers?

  • Access to the RTB auction Auction models that create a level playing field
  • Statistics Automation ensures ongoing campaign optimization
  • Reporting Monitoring and online reports enable maximum control
  • Respected partners Compatibility with the most commonly used systems in the Czech Republic
  • Interactivity Attractiveness and interactivity improve results
  • Brand new formats Large formats suitable for advertising prestigious brands
  • Targeting State-of-the-art data targeting methods dramatically increase ad performance and offer brand new approaches to advertising, CRM, and B2B marketing

All in one place. On one network. In real time.

R2B2 Multiscreen

All devices. One network.

R2B2 AYM

R2B2 AYM is a full-featured all-screen solution that expands the header bidding method to HbbTV.

Why use R2B2 AYM?

The top Czech media companies and TV stations have chosen to collaborate with R2B2