RTB Index – September 2017

9.10.2017, RTB Index

Prices of RTB ads decreased slightly in September. The CTR for Native Ads continued to grow.

The average CTR across the entire R2B2 Multiscreen network fell 3% month-on-month to 0.68%. There was also a slight drop in the CPM, which decreased by 6% to €2.13.

RTB Index – September 2017

In September, both types of Skins were successful. Takeover Skins reached a CTR of 1.17%, while the CTR for Mobile Skins increased to more than 3.5% again. Thus, the CPMs for both formats rose by approximately 5%.

The biggest improvement, however, was in Native Ads, which reached an average CTR of 1.0%. Additionally, the CPM dropped 7% from the previous month, resulting in a 44% drop in the CPC.

As for TV Banners, the average CTR fell to 1.66%, and the average CPM declined by 7% to €18.81.

Banner

300×600 px

0.39 %
CTR
€1.33
CPM
€0.35
CPC

Skins

1.17 %
CTR
€4.28
CPM
€0.37
CPC

Mobile Skins

3.53 %
CTR
€3.03
CPM
€0.09
CPC

Native Ads

1.00 %
CTR
€1.91
CPM
€0.19
CPC

Videos

preroll, outstream

1.40 %
CTR
€5.07
CPM
€0.36
CPC

Television banners

1.66 %
CTR
€18.81
CPM
€1.13
CPC