RTB Index – October 2017

10.11.2017, RTB Index

October brought lower RTB ad performance. Prices remained nearly the same.

The average CTR for the entire Multiscreen network fell to 0.57%. That is a 14% drop from the previous month. The CPM increased by 5.8% to €2.26.

RTB Index – October 2017

The CTR for Banners 300×600 sank the lowest, dropping by 46%. In October, the average CTR for such Banners was 0.21%.

CTRs for other formats in the RTB Index worsened by an average of 10% compared to the previous month.

The average CTR for TV Banners fell to 1.08%. The average CPM remained almost unchanged at €18.94.

Banners

300×600 px

0,21 %
CTR
€1.36
CPM
€0.65
CPC

Skins

1,06 %
CTR
€4.38
CPM
€0.41
CPC

Mobile Skins

3,12 %
CTR
€3.23
CPM
€0.10
CPC

Native Ads

0,87 %
CTR
€2.07
CPM
€0.24
CPC

Videos

preroll, outstream

1,30 %
CTR
€5.21
CPM
€0.40
CPC

Television banners

1,08 %
CTR
€18.94
CPM
€1.75
CPC