Retargeting website visitors as they watch linear TV

, R2B2 in the media

The Czech ad-tech company R2B2 did a case study on the use of the IP retargeting method for cross-device targeting on hybrid TV.

Retargeting website visitors as they watch linear TV

The goal of the research was to test the use of the IP retargeting method for cross-device programmatic ad targeting between computers, mobile devices, and TVs. The testing was done via a campaign for the professional conference Programmatic Day…

Read more at Digizone.cz (Czech language)