Video Skins are intended for the desktop versions of websites. Regarding the creative, it is important to keep in mind that the video will be partially covered by the website content. “But, there doesn’t have to be multiple creatives. One is enough, ideally with a 16:9 video. Then it will conform to the ad positions for Takeover Skins on all the websites in our network. Due to data limitations, we probably won’t see the long videos we are used to in classic video ads, but more short video clips. They fill the page background well, plus their dimensions make it very likely that they will attract visitor interest,” adds Bauma.