R2B2 introduces Video Skins. The largest online ad format is now even more attractive.

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A fusion of the programmatic Takeover Skin and video has taken place in the workshop of Czech technology company R2B2, resulting in the new online format Video Skins, and thus building on the most striking ad format that R2B2 offers in its portfolio.

R2B2 introduces Video Skins. The largest online ad format is now even more attractive.

It’s still a type of programmatic Takeover Skin, but the static image is replaced by a video. It’s rich media that brings interactivity to Takeover Skins making the ad creative more attractive for website visitors. “Because of its large dimensions of 2000×1400 px, this format really cannot go unnoticed,” says František Bauma of R2B2.

A new type of creative?

Video Skins are intended for the desktop versions of websites. Regarding the creative, it is important to keep in mind that the video will be partially covered by the website content. “But, there doesn’t have to be multiple creatives. One is enough, ideally with a 16:9 video. Then it will conform to the ad positions for Takeover Skins on all the websites in our network. Due to data limitations, we probably won’t see the long videos we are used to in classic video ads, but more short video clips. They fill the page background well, plus their dimensions make it very likely that they will attract visitor interest,” adds Bauma.

Targeting is a given

Just as with other programmatic formats, Video Skins facilitate behavioral targeting for selected audiences, which can be used either from your own sources or purchased together with the ad space.