“A lot of our clients are looking much further into the future than just around the first corner. Therefore, we have to stay on our toes and continue to develop new possibilities. We collaborate and test many things together with R2B2. Pre-roll on HbbTV via programmatic has been another milestone. We are at the beginning and a lot of work lies ahead of us, but the connection of TV ads with the online environment / programmatic sales will be crucial in the future. Using these methods we expect better reach and frequency, whether as a supplement to TV or online campaigns,” says Petr Jahn from Adexpres.
Ads can be viewed pre-roll before video library content or as specific clips on the TV station Óčko. These ad formats play when the user presses the red button on the remote control. An alternative option is the Switchroll format which plays automatically.
“Ad clips can be up to 30 seconds long and their format is completely standardized with online formats for programmatic videos. After a few seconds they can be skipped, and – just like with dynamic TV banners – advertisers can programmatically target, use storytelling, and have almost immediate control over campaigns. We expect that very soon these ads will appear on more television stations,” says Stanislav Mottl, manager at R2B2.