R2B2 in the media: A 12th TV station has joined the R2B2 programmatic network

, R2B2 in the media

Retro Music TV has begun programmatic sales of ad space on HbbTV. Purchases and sales can be made via the digital ad network R2B2 Multiscreen.

R2B2 in the media: A 12th TV station has joined the R2B2 programmatic network

Czech R2B2 expands programmatic HbbTV network

The Czech thematic channel Retro Music TV has begun programmatic sales of ad space on HbbTV. Purchases and sales can be made via the digital ad network R2B2 Multiscreen.

Retro Music TV is now the third music channel on the network after Ocko and Ocko Star. Claiming around 250,000 viewers a day, it focuses on the “greatest hits and music information from the 60s to the begiining of the new millennium”.

Read more at Broadbandtvnews.com

Retro Music TV in HbbTV

Retro Music TV has begun programmatic sales of ad space on HbbTV in Czech Republic. Purchases and sales can be made via the digital ad network R2B2 Multiscreen. So now there is another TV channel where advertisers can place HbbTV ads using any of the switch-in ad formats, including TV Banners, Push 2 Play, XXL Banners, and the direct alternative to TV ads, Switchroll.

Read more at Advanced-television.com