PROGRAMMATIC DAY: A unique gathering of top professionals and the public

, Press Releases

If you’re wondering what the new tools of online advertising are, what they look like at programmatic publishing houses, or what the programmatic market is like in the Czech Republic and abroad, then save the date on 24 May 2016.

If you’re wondering what the new tools of online advertising are, what they look like at programmatic publishing houses, or what the programmatic market is like in the Czech Republic and abroad, then save the date on 24 May 2016. The Czech technology company R2B2, which specializes in the programmatic industry, is holding the first programmatic meeting to ever take place in the Czech Republic – PROGRAMMATIC DAY. Attendees will learn practical information and other interesting facts about programmatics from top professionals. The first programmatic meeting will take place on Thursday, 24 May 2016 in Prague on the premises of Czech Technical University from 9am – 1pm.

Are you familiar with the latest trends in advertisement purchasing? “Although the term programmatic has already been introduced to the world, on the Czech market it is just now becoming popular. The programmatic purchase of advertisements is an automated way to buy ad spaces using a software system that, based on the data available, easily and effectively reaches selected target groups,” says Stanislav Mottl, R2B2 Sales Manager. Come and broaden your horizons, talk to the best, and make new contacts. What topics can you look forward to?

Programmatics through the eyes of the media

The publisher Economia is one of the largest media houses in the Czech Republic, responsible for several major titles. How do they perceive programmatic ad sales and what do programmatics mean for the media? David Voráček will share their opinion.

Where are programmatics headed?

The latest developments in programmatic media sales, recent trends, and challenges across the industry will be addressed by Michael Štádler, currently the director of the Prague branch of the Danish technology company Adform, which operates the most widely used DSP in the Czech Republic.

Programmatic advertising, omnipotent advertising, and RTB - Are they helping or stalking?

Programmatic advertising is, in regards to targeting, almost perfect. Thanks to vast amounts of data, it’s very easy to reach specific users and present them with ads tailored to their behavior. How much power does the “perfect” ad have? Learn about the liabilities of ad ordering and direct marketing techniques from an entertaining philosopher who teaches marketing, Marek Matějka.

Where are the borders of programmatics?

Programmatics have dramatically changed online advertising. How far can they go? R2B2 has deployed programmatics on mobile phones, television, and offline media. What’s next to come and what is R2B2 developing at the moment? Stanislav Mottl will give an overview of the Czech technology company R2B2.

Find more information on the first programmatic meeting PROGRAMMATIC DAY, including a detailed program, at denprogramatiky.cz. Tickets cost 1500 CZK + VAT.