Programmatic campaign on HbbTV for Vertical Entertainment

, Case studies

Vertical Entertainment, a film distribution company, releases an average of 30 to 40 films per year. Together with InsiderMedia, they decided to promote selected films using the largest screens in the home, namely TV.

Programmatic campaign on HbbTV for Vertical Entertainment

For the campaign, the format HbbTV Banner was chosen with separate creatives for individual films. Because the campaign advertised various types of films, it was necessary to use accurate audience selection.

What targeting methods were used in HbbTV? How many TVs did ad appear, and how did the client express the campaign? You can find answers to all these questions in the case study.