Hybrid and R2B2 form General Partnership for HbbTV

, R2B2 in the media

Two Czech companies, Hybrid and R2B2, concluded an agreement on the 1st of December for exclusive cooperation on programmatic advertising on HbbTV, hybrid broadcasts that connect TV to the Internet.

Hybrid and R2B2 form General Partnership for HbbTV

They wanted to affirm their intentions to make automated ad sales – that is, the use of real-time auctions (RTB) – in hybrid broadcasts a thing of the near future. The companies are planning exclusive cooperation on the development of new functionalities and tools for both platforms – programmatic sales and HbbTV…

Read more at Mediar.cz (Czech language)