XXL Banners

The largest banner on TV

  • Advertising message covers a quarter of the screen
  • Banner in the shape of the letter L
  • Does not interrupt the program
  • Advanced targeting options
  • Online campaign management in one place and in real time
  • Instant statistics


The XXL Banner is the largest format available for TV ads on HbbTV. Its L-shaped appearance, anchored to the lower left corner, displays advertising messages on up to 25% of the screen area.

When the XXL Banner is displayed, the TV program being broadcast is reduced to 75% of the usual size. So, the Banner is not a disruptive element, yet it cannot be overlooked due to its size.

Just as with other TV formats, the XXL Banner can be linked to an advertising app on HbbTV. It is also possible to target the right audience using the available targeting options.

Download media kit for XXL Banners


Make your own XXL Banner creative according to the technical requirements. In the case of this format, the image may be cropped on some TVs. Therefore, we recommend placing the main message within the area that will appear on all screens after cropping.

To properly display the banner on HbbTV, please use inventory for R2B2 HbbTV. Once the banner is uploaded, it goes through the R2B2 approval process.

Why do creatives for HbbTV have to be approved?

HbbTV ads are displayed on TV screens where ad content is subject to the advertising code of ethics. Thus, we are required to uphold the code and are responsible for all ad content that is put on TV through our ad network.

Technical specifications

  • Creative dimensions – 1280×720 px (crop to 1152×648 px)
  • Data size up to 250 kB
  • Formats – JPG, PNG, GIF
  • Can be bought from R2B2 HbbTV inventory

TV stations available

  • Óčko
  • Óčko Star
  • TV Šlágr
  • Markíza
  • Dajto
  • Doma