The TV Banner was the first format available for TV ads on HbbTV. And now it is possible to choose from two sizes—Banner or Big Banner. With the larger format, Big Banner, the advertising message can stretch across the entire width of the screen.
When advanced targeting options are used, the advertising message reaches the desired audience and thus increases the conversion rate. The statistics provided make it easier to manage the TV advertising campaign.
Just as with other TV formats, the TV Banner can be linked to an advertising app on HbbTV.
Make your own Banner and Big Banner creatives according to the technical requirements. In the case of Big Banners, the image may be cropped on TVs that are too small or have low-resolution. Therefore, we recommend placing the main message in the middle of the banner so that it will appear even after the banner has been cropped, see the technical specifications.
To properly display banners of both sizes on HbbTV, please use inventory for R2B2 HbbTV. Once the banner is uploaded, it goes through the R2B2 approval process.
HbbTV ads are displayed on TV screens where ad content is subject to the advertising code of ethics. Thus, we are required to uphold the code and are responsible for all ad content that is put on TV through our ad network.
Vertical Entertainment, a film distribution company, releases an average of 30 to 40 films per year. Together with InsiderMedia, they decided to promote selected films using the largest screens in the home, namely TV.