Czech Republic’s 3 largest media sales houses have joined the R2B2 network

, Press releases

R2B2’s digital ad network now includes the three largest Czech media sales houses—HyperMedia, Impression Media, and adMaster.

Czech Republic’s 3 largest media sales houses have joined the R2B2 network

This has enlarged the R2B2 Multiscreen network portfolio by dozens of websites, which together get nearly 300 million page views per month (source: NetMonitor 2017/12). So, the network’s volume has increased by approximately 20%.

According to František Bauma, product manager at R2B2, it is also about improving the quality of ad space. “The websites that belong to these media sales houses excel not only in visits but also in their diversity and specializations,” says Bauma, and further explains: “We want to expand more than just the volume of our network: we want to expand the number of themes as well. Then advertisers will be able to reach relevant audiences across a variety of sectors, and participating websites and publishers, on the other hand, will bring our stable partners new revenue and a standardized connection to programmatic demand.”

It is now possible to buy ad space programmatically from the R2B2 network for websites such as ČSFD, Týden, Instinkt, Rodina.cz, PCtuning, Snow.cz, and Femina.cz.