About Us

R2B2 is a Czech digital ad network that reaches more than 10 million screens - TVs, computers, and mobile devices.

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We’ve been doing work in the field of automation since 2006. Our technology company emerged from the inspirational environment at the Czech Technical University in Prague (ČVUT), with which it has had a close connection thus far. ČVUT graduates and students make up 70% of our team.

We develop our own solutions, formats, and standardization. We are independent. We are dedicated to education in the field, which is why we organize the annual conference on ad automation called Programmatic Day.

We place great emphasis on the intelligent and sustainable interconnection between online ads and TV. In this field, we have nearly two years of successful operation behind us. During this time, we’ve come up with a number of ad tech innovations and have been firsts on either the Czech or global market.

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We have won at the very first prestigious international HbbTV Awards organized by the worldwide association for HbbTV. This success was based on our cooperation with Hybrid Ads, general partner of R2B2.

The product that was successfully nominated was the R2B2 AYM header bidding solution, which can link demand for programmatic advertising to, among other things, HbbTV. This technology currently operates on eight TV stations.

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+420 777 40 11 88

Company address

R2B2, s.r.o.
Velflikova 6
160 00 Prague 6
Czech Republic

Billing address

R2B2, s.r.o.
Rybna 716/24, Old Town
110 00 Prague 1
Czech Republic

VAT ID: CZ28252853

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