HbbTV technology has opened the door for Internet video ads on TV. Since its arrival, classic video ad blocks are no longer the only way to show viewers ads. Space for this form of advertising is now growing rapidly and has reached beyond the borders of the Czech Republic.
The Czech ad tech company R2B2, which runs the digital ad network R2B2 Multiscreen, has added the newly launched TV station Prima KRIMI to its portfolio. Now advertisers who buy HbbTV ad space programmatically via the network have a 10th Czech TV channel available to them.
All in one place. On one network. In real time.
All devices. One network.