CEE’s HbbTV leader

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The Czech Republic remains by far and away the biggest proponent of HbbTV in Central and Eastern Europe.

CEE’s HbbTV leader

Up until a couple of years ago, it could have been argued that the same also applied to Poland, with the public broadcasters in both countries having led the way in the introduction of hybrid services. However, the big difference since then has been the willingness of TV stations across the board in the Czech Republic to launch HbbTV, while in Poland this has unfortunately not been the case.

Indeed, as we reported only last month in Broadband TV News, the Czech Republic is now looking even further ahead, to the introduction of the HbbTV 2.0 standard. This will include such features as time synchcronisation, which will allow for an interactive relationship between advertisers and viewers, as well multiscreen…

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